Making a prediction is a sometimes risky scenario, potentially damaging to your credibility, but we’re quite confident in saying that Canadian business owners will recognize non bank asset financing as credit facilities for business finance loans to be the best thing they every heard of when it comes to financing their business.Quite frankly we don’t think we exactly going out and making a stretch comment because, hundreds if not thousands of Canadian firms are investigating and utilizing this type of financing.As the Canadian business economy turns itself around going into 2011 most of are clients are finally focused on growth again.But how is that growth to be financing, since lending standards and criteria at institutions such as the banks don’t appear to have been liberalized at the same pace that your company hopes to grow at!That’s where our trend prediction comes in. Asset based lending focuses on your assets and growth opportunities – it doesn’t focus on rations, tangible equity in your company, rations, covenants, cash flow coverage, etc, etc, etc!So you are picking up on the opportunity, let’s see how things work. Asset based lenders keep it simple, they lend a very high value against your ongoing assets. What are the typical assets lent against – you can almost guess what they are. They are receivables, inventory, unencumbered equipment and real estate.The big mystery around asset based lending in Canada, based on conversations with our clients, is that business owners don’t really know or understand who these firms are. So we’ll tell you.They are specialized firms, both Canadian and U.S. based, that focus solely on providing credit facilities and business finance loans with your assets as security. They take the same security as a Canadian chartered bank would, and you manage your facility on a day to day basis, drawing down cash as you need it. Funds are wired into your account as you need them, based on… guess what… assets! That really is the one key difference that our clients pick up on, that the total focus of this type of assets financing is the collateral itself.We already know your next question… because we’ve heard it a hundred times before. Its’ how much can we get ‘… followed by what does it cost.
Speaking in general terms your receivables are financed at 90% of their value, and because of the nature and marketability of different types of inventory this type of collateral is margined anywhere from 25-75%. Recall we had noted that unencumbered equipment can be drawn against also. Typically an appraised current market or liquidation value is agreed upon with you and the asset financing provider.Costs vary around this type of financing. On occasion it is competitive with bank financing – and giving you twice the liquidity – but more often than not it’s more expensive. You offset those costs by greater access to credit facilities that will grow your business and profits.Speak to a trusted, credible and experienced Canadian business financing advisor who can walk you through the Canadian landscape of business finance loans in the asset based lending area. You’ll quickly find, we think, that our prediction is becoming more true every day, asset based financing is hot! And here to stay.

If you own a website, you must be able to know the advantages of obtaining SEO training courses to help you take your business to the next level.Search engine optimization is indeed important for every website owner or web developer. With this, knowing the latest SEO techniques and information is also a must. You cannot simply expect an overnight success if you own a website, which is why you really need to become knowledgeable about SEO.The Importance Of SEO Training CoursesA lot of website owners and web developers know the basics of SEO but it is always a continuous process. Ample knowledge and skills about search engine optimization is very important. In order to drive more traffic to your website, you must know the proper way of optimizing your site. The truth is, you can find various resources online. These resources can be in a form of video tutorials and pdf files – and you can get them online for free. However, getting resources online for free cannot assure you of obtaining up-to-date information and training. What you can find online for free might already be an outdated information regarding SEO. One must realize that in SEO, information and techniques are usually updated from time to time. In other words, the SEO techniques and information you knew last year might not be useful anymore. This reason alone is enough for you to consider taking up an SEO training course.The Advantages Of SEO Training CoursesEasy and Fast learning – One of the advantages of taking up an SEO training course is the convenience it offers. You don’t need to spend too much time looking for helpful resources because these will be provided to you during the training. It is considered an easy way of learning SEO because you can learn effective SEO strategies from the comforts of your home or office.It Helps You Save Money – There are companies or websites which hire an SEO expert just to get more traffic to their website. However, hiring a professional can be quite expensive. With this, taking an SEO training course will really help you save money while learning how to do SEO all by yourself.Get The Latest SEO Techniques and Information – This is probably one of the best advantages of taking a course on SEO. By taking a course on SEO, you will be able to obtain the latest SEO techniques and information that will really help you along the way.Finding The Best SEO Training CoursesNow that the competition among websites is getting tougher, it is really a must to take an SEO training course. However, you might be asking as to how you can find reliable SEO professionals who can give you a step by step approach to obtain what you need to learn.The good thing is, today you can find various websites or companies which offer great SEO training courses at reasonable prices. You can search online for wide choices of SEO professionals or institutes. This way, it will be faster and easier for you to learn the latest techniques and information about SEO.

What You Don’t Know Online Can Hurt YouHow do you know if you need a local SEO strategy? The critical word in this question is “local.” Do you own a business that draws in customers from zero to 15 miles away? Would potential customers looking for your products and services drive up to ten minutes to get to your business? If you can answer yes to these questions, chances are you need to manage your local SEO strategy.So, what is local SEO? And why is it important?What Is Local SEO?Local SEO involves optimizing your online presence to attract business from local searches on Google and other search engines. According to Hubspot’s local SEO statistics, 46% of all Google searchers are looking for local information. And 72% of consumers who searched for a local product or service using local SEO near me searches visited a store within five miles.So, does local SEO work? It sure did if you were one of those businesses. Are you wondering where to start? To illustrate the benefits of focusing on local SEO, we’ve put together a list of five reasons why it’s essential for your business success.5 Reasons Local SEO Is Essential for Your Business Success Reason #1 – Your Business Details Appear in Front of Consumers Looking for Your Products and ServicesRemember the good old days when you scoured the yellow pages to find businesses offering the products and services you needed? Today, all you do is type the product or service you’re looking for into a search engine on your laptop, desktop, or mobile device. The businesses that provide those products or services will pop up. And, if you type “near me,” it’ll show you everything close enough to drive to from your current location.Pretty slick. Those local SEO “near me” searches save you time. Just choose what you like, pull up the map and directions, and you’re good to go. If you look at those results carefully, you’ll see they’re populated by online business directories, much like the yellow pages of bygone days.When you compare local SEO vs. organic SEO, both are still important. You want a content marketing strategy that helps your pages rank in search engine results for specific keywords and keyword phrases (the goal of organic SEO strategies). But local SEO is critical for businesses that serve a localized community. It’s somewhat less important for global companies that draw customers from all over.Reason #2 – Consistently Accurate Online Directory Citations Boost Your Organic and Local Pack RankingsYou must list your business name, address, and phone number accurately and consistently across the top-ranked local citations and business directories. That information is referred to as your NAP Data (name, address, phone). A search engine bot is more likely include your business in the search engine results pages (SERPs) if it’s confident that your information is consistent and accurate.That seems fair. Do you think you might get frustrated if Google sent you to a business that isn’t there or gave you a phone number that’s no longer in service? Search engines want to find this basic information about your business in numerous places throughout the internet.When they find that information in several places-and it’s all consistent and correctthey trust the data. But if Google or Bing, for example, see confusing, inconsistent data, they consider it less valid-less reliable. Therefore, search engines are more likely to bypass you in favor of a business with more consistent NAP Data.Reason #3 – Your Business Site Gets More Links Back to It from Authoritative, Trusted SitesBacklinks, or links pointing to your site from trusted, authoritative websites, play an essential role in SEO. They validate your website’s existence, proving that your site is a viable force in the vast internet universe. Additionally, some directory citation sites add a website URL field to their listings and display these URLs as ‘dofollow’ links. That passes valuable link equity to your site. Search engines use backlinks to determine your domain authority, boosting your SEO (as opposed to ‘nofollow’ links, which are nice but don’t give you any juice).Want another great way to snag a backlink while doing something else worthwhile to build your business? Join the local chamber of commerce or other business group. Doing this will provide a relevant local link back to your website, and you can network at local events. While you’re at these events, you might pick up some business or even more backlink opportunities.In addition, if you have vendors or are a product provider, you may want them to link to your website as well (with a dofollow link, of course).Reason #4 – Your Business Will Be Closer to Landing on the First Page of Search Engine ResultsOnline business directories take up quite a bit of real estate on search engine results pages (SERPs). As a result, local businesses they list in their directories get top billing on local search queries. If you’re not on those lists…You need to know how to get your business listed in these local citations business directories because you’ll lose out on valuable business. And what you don’t know online can hurt you.You might have the best pizza in town, but if the guy across town doesn’t find you when he searches for “pizza near me,” he’s going to go buy his pizza from your competitor. And that brings us to Reason #5.Reason #5 – Your Business Will Gain Opportunities for Third-Party ReviewsHere are the three core pillars for ranking well in the Google Local Map Pack.

Relevance

How well do you target the keywords or topics your potential customers would search for on your website?

Prominence

How well does your business stand out online?

Proximity

How close is your business to the potential customer searching for your products or services?We’ve touched on relevance and proximity. Now it’s time to talk about prominence: the positive reputation and comments your business enjoys across the internet. How do search engines find this information? Many citations and directories allow customers to post reviews and grade their experiences with local businesses.If you deliver excellent service, your business will benefit from this added perk. But it’s not enough to get good reviews. You should also respond to them. And, if you get a negative review, don’t sweat it. Just be sure you keep your cool and respond appropriately. Work on resolving the issue as quickly as possible. Even a simple apology is better than no response at all.More Tips for Local SEOLocal SEO for multiple locations, list all of your staffed locations, including the complete name, address, and phone number on a Contact Us page on your site.For businesses with 10 or fewer locations, list the complete name, address, and phone number of each location in the sitewide footer.Make sure people can easily find your phone number on your website-and that it’s clickable on mobile devices.Just as you want to be consistent on the directories, make sure your NAP Data is consistent across all pages of your website.If your business serves multiple locations, you need a separate page with unique content for each site. Avoid copying and pasting from one page to the other.Customize Your Local SEO to Your Business TypeSo, what you don’t know online can hurt you. If your business isn’t working on a local SEO strategy, you’re leaving money on the table that your competitor across town will pick up.Local SEO works well, but it takes time and patience just like organic SEO. That’s why many businesses hire a local SEO agency to put all the pieces together.